Zara Mia Parmar, born in Leeds. Studied at Leeds College of Art.
Zara Mia has a distinctive approach to fashion this is shown throughout her Collections.
Functional and versatile fundamentals are imbedded in the design. A key element is
that the majority of the garments are multipurpose; one garment can be worn in various
ways giving options to the wearer. The garments also have practical aspects using
enhanced fabrics such as: waterproof and windproof, for protection from the weather
elements.
The intricate pattern cutting is a key feature in Zara Mia's designs. The attention
to detail is shown by the use of traditional tailoring techniques, which brings back
the value of hand-sewn aspects.
Zara Mia focuses on the silhouette of the body accentuating the women's curvaceous
figure, showing optical illusions in the garments so that the body appears in a different
way. The menswear is made to emphasize strength and power in men.
